by ASTRUP

by ASTRUP - the sweetest dolls and dolls' accessories for kids

by Astrup is a Danish brand that creates cute, unique and creative products for kids in the Nordic style. Their products are high-quality products, designed with love. The design is well imagined, so the toys from by ASTRUP are both wonderful to touch and play with.

The design of the products is simple, modern and Nordic. The cute dolls and doll accessories give kids a great opportunity for enjoying role play games.

by ASTRUP doll furniture also comes in a beautiful Nordic design and is made of materials such as beech wood. They are therefore strong and quite durable. The range includes doll furniture for the kitchen, bedroom, children's room and classroom. The doll furniture matches perfectly with the two by ASTRUP doll families - namely the bear family and the deer family, which are also available here at Kids-world.

All by ASTRUP products inspire play, creativity and joy and are designed in beautiful, soft colours.

The story behind by ASTRUP

Anette Astrup Pedersen lost her youngest daughter Maria and wanted to express her grieving process by establishing the brand that will represent her care for others and her creativity. Marie was born in 1996 as the 4th child in the family - and she was a little sister with lots of energy and go-getter spirit. She also helped with creative product development in the ASTRUP group. She was diagnosed with acute leukaemia in 2013 when 2 years of nightmarish treatments began.

However, Marie was still creative and adventurous - she loved butterflies, so her hospital room was decorated with them. Marie passed away in 2015, but Anette from ASTRUP-group has created by ASTRUP to remember her beautiful daughter and honour her. The logo of by ASTRUP is one of Marie's butterflies. Every year, by ASTRUP donates what would have been Marie's net salary to the Children's Cancer Fund, so that hopefully one day we can have a world without cancer.