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Read all about Kids-world here

the facade of the webshop Kids-world

Kids-world is a leading online retailer in Denmark for children's apparel, shoes, toys, and interior design. The company was established in 2006 and currently has over 130 employees.

In 2023, we received the "E-retailer of the Year - Kids & Family" award.

In 2023, we participated in "SuperDysten", where we with your help, collected DKK 760.292 for the CoolUnite Foundation.

Additionally, in 2018 we received both the "User's Favorite E-commerce Award" and "Best Children's Store of the Year" from Børn i byen.



"We wish to be the preferred shopping universe for families with kids by offering everything from clothes and shoes to toys."

Our mission

Our goal is to create a one-stop shopping destination for babies, kids, and teenagers, where our customers can feel the human touch behind the screen. We strive to offer the best shopping experience that connects our customers with real people instead of just an online store.

Building strong relationships with our customers is not only crucial for our business but also as individuals. Therefore, our highest priority will always be to provide excellent, personalized, and solution-oriented service to our customers every day.

On a daily basis, we strive, among other things to:

  • We aim to be trendsetters by offering the latest collections and constantly listen to our customers' suggestions and ideas.
  • This enables us to keep up with the latest trends and provide the most attractive brands from both Denmark and abroad. 
  • Our extensive product knowledge is always at hand, whether it's through direct communication with our customer service team, detailed product descriptions, or size guides.


At Kids-world, we share a common set of values that guides us in our work. We strive to be receptive, ambitious, and meet the needs of our customers wherever they may be. These values are reflected in who we are as a company, what we stand for, and the way we operate.

  • Respect is at the core of everything we do. We have a deep respect for ourselves and others, and we pour our passion into every aspect of our job. Our goal is to always stay true to ourselves and provide professional and attentive service.
  • We also have a strong respect for diversity and different preferences. That's why we put in a lot of effort to offer a wide range of products including various types, materials, styles, and colors so that everyone can find something they love.
  • In addition, respect for the future is important to us. We are committed to environmental consciousness and continuously strive to optimize our processes and consumption for the sake of our future.

Kids-world was founded in Esbjerg

In 2006, Annette Lykke Nielsen and Jesper Klit Johansen established Kids-world in Esbjerg. They noticed the lack of a modern and comprehensive online store for kids' clothing with outstanding customer service, so they decided to create one themselves. Their vision has always been to become the go-to shopping destination for families with children looking for clothing, shoes, toys, furniture, and other essentials.

See also: Kids-world Denmark, Kids-world SwedenKids-world Netherlands, Kids-world Finland, Kids-world France and Kids-world Germany.

A versatile team

Our main office and warehouse is located in Esbjerg, with a team of skilled customer service representatives, developers, warehouse staff, and other employees - all working towards one goal: to provide our valued customers with an exceptional shopping experience.

We are continuously searching for skilled individuals to join our team. If you're interested in becoming a part of our team, you can find more information on how to send us an unsolicited application or check out our latest job postings.

Kids-world has been mentioned in (among others):

  • Branchebladet TØJ
  • Retail News
  • TV Syd
  • Viborg Stifts Folkeblad
  • E-mærket
  • Jydske Vestkysten
  • DR P4
  • Ugeavisen
  • GO Esbjerg
  • Work Live Stay
  • Fashion Forum
  • Sydvestjysk Sygehus
  • FDIH
  • GO Varde
  • EASV