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Jeune Premier

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Jeune Premier

Beautiful bag, rucksacks and pencil cases from Jeune Premier

Jeune Premier is a Belgian brand that designs and produces school backpacks and accessories for kids of very high quality and with beautiful, unique designs. Jeune Premier designs school backpacks for kids up to 12 years of age, and also inspire parents with the high quality.

Jeune Premier has won the hearts of children all over the world with the original and colorful school backpacks.

As trends and styles vary from country to country, Jeune Premier offers school backpacks and accessories in all shapes and sizes so that all kids can feel comfortable every morning when they go to school. Jeune Premier's motto is??we don't follow the trend - we are the trend??.

The story of Jeune Premier

Helene Fransen is the founder of Jeune Premier. The story started when she couldn't find the perfect backpack for her son Ralph in 2012, so she sat down at the kitchen table and designed her own.

The son Ralph loved the colours, and Helene was very particular about quality and design. Next, she wanted to design something robust and colorful that did not consist of polyester. She ville to produce a backpack that could reflect children's personality in everyday life.

It has now been 10 years, and day more than 150, 000 Jeune Premier products are sold worldwide each year. From France and Russia to South Korea - Jeune Premier is sold in more than 37 countries - and it's certainly not bad for a brand that started on the kitchen table.

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