FUB clothing & footwear for kids and babies
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FUB
Dive into our inspiring selection of FUB children's clothing, where comfort and timeless design go hand in hand. FUB is created to give kids the freedom to explore, play and move effortlessly, without clothing restricting them. The brand is built on a philosophy of dressing kids for life, with clothes that are not only comfortable to wear, but also reflect an effortless elegance that you will appreciate.
The collections offer a charming range of FUB baby and toddler clothes, characterised by matching colours that make it incredibly easy to combine different parts. You can therefore easily create complete set or mix and match, so you always have a coordinated and stylish look that suits the occasion. The focus is on making everyday life easier for you as a parent and more comfortable for your child.
With FUB you invest in quality FUB clothing, designed with both aesthetics and functionality in mind. Minimalist design meets pure materials in a beautiful union that ensures that your child not only looks good, but also feels good. Experience a world where children's clothing is more than just clothing; it is set of a life philosophy of simplicity, quality and freedom of movement that benefits you and your child.
The heart of FUB: The story of timeless children's design
The story of FUB began in 2006 when Anne Sofie Olrik and Lotte Bundgaard united their vision to create classic, comfortable clothing for kids. Their ambition was to design clothing that could stand the test of time, both in style and durability. Every single piece of FUB clothing is the result of careful design and production, where pride is placed on the small details that make a large difference to the comfort and quality that you will be able to brand.
Central to FUB's identity is the commitment to using exquisite materials. The children's collection is produced exclusively from Oekotex 100 certified merino wool and GOTS approved organic cotton, which guarantees clothing of the highest standard. The choice of materials ensures that the clothing is not only soft and gentle on your child's skin, but also produced with respect for the environment and social responsibility. This gives you as a parent a clear conscience when choosing clothes for your child.
With a minimalist and Nordic look, FUB strives to create clothes for kids from the purest materials, without compromising on design or comfort. In an era where "Fast fashion" often dominates, FUB's designer, Anne Sofie Olrik, has a ready mission: to create clothes that last more than just a single season. The top quality of the materials, the timeless expression of the clothes and their exceptional durability mean that the garments can be enjoyed again and again and potentially passed on to younger siblings or friends.
Discover FUB's extensive collection of children's clothing
FUB's children's collection is renewed every season with classic colours that are given a modern twist. This means you can always find timeless favorites like dark blue and grey, but also discover new, exciting color combinations that reflect the trends of the season. The fresh colours provide a nice contrast to the traditional FUB look and add a playful element to the minimalist aesthetic. This makes it easy to find something to suit every taste and occasion.
Our range of FUB children's clothing is wide and includes everything from soft FUB baby clothes to practical FUB cardigans and warm FUB balaclavas. You will find a wealth of options that cover your child's needs all year round, always with a focus on freedom of movement and comfort. FUB knitwear is particularly popular and offers a cozy warmth, which is ideal for cooler days. Whether you are looking for a FUB blouse for everyday use or an elegant FUB cardigan for a special occasion, you will find a wealth of stylish choices.
FUB's collections offer a range of must-have garments, all created with the same care and dedication to quality. Consider, for example, these popular choices that we'd like to highlight:
- FUB beanies: Perfect for keeping little heads warm, made from soft and breathable materials.
- FUB cardigans: Versatile layering options, ideal for adjusting temperature and adding a stylish touch. We also offer FUB cardigans for babies, tailored for the little ones.
- FUB balaclavas: Superb protection against wind and weather, especially the warm FUB balaclavas in wool, which are indispensable in the winter months.
- FUB knitted: Carefully designed knitwear that combines traditional craftsmanship with modern aesthetics for optimal comfort.
With us, you get access to a large selection of FUB as a retailer, where you can shop for modern, classic clothing with a clear conscience, knowing that you are investing in quality that lasts and gives your child the best comfort.
FUB's color universe: Classic with a modern twist
The Colours in FUB's collections are a carefully considered set of the brand's identity, reflecting a classic and minimalist approach with a sense of contemporary nuances. Although the basic colours often include timeless tones such as dark blue, grey, cream and natural earth tones, FUB brings new, exciting color palettes into the picture every season. The new colours are carefully selected to complement and bring liv to the classic shades, creating a harmonious and dynamic collection.
The great thing about FUB's color philosophy is that the new seasonal colors never clash with existing classics. Instead, they act as a breath of fresh air, allowing you to update your child's wardrobe with small tweaks without having to replace the entire collection. The approach supports FUB's sustainable thinking, where the clothes are designed to be worn across seasons and can be easily combined with previous purchases. This makes it easy to create new looks with the FUB clothes you already own.
You will find that the colours are carefully coordinated, so you can easily mix and match different FUB styles and collections. Whether you prefer a plain set or want to create a more playful expression with contrasts, FUB's color universe gives you the freedom to experiment. You thus create a wardrobe that is both functional, durable and aesthetically pleasing, and which always allows you to dress your child with style and consideration.
FUB's commitment to sustainability and durability
FUB is more than just a brand that designs beautiful children's clothing; it is a brand with a deep commitment to sustainability and long-lasting quality. This commitment is evident in every aspect of their production, from the selection of raw materials to the finished designs. The pure and certified materials, such as Oekotex 100 merino wool and GOTS-approved organic cotton, are not random choices; they are the cornerstone of FUB's philosophy of creating clothes that are good for both kids and the planet.
By choosing FUB, you invest in clothing that is produced with minimal environmental impact and under fair working conditions. The GOTS certification guarantees that the cotton is organic from mark to finished product, and that there are strict requirements for chemical use and social standards. The Oekotex 100 standard ensures that the clothing is Fri of harmful substances and is safe for your child's delicate skin. The certifications give you the peace of mind that you are making a responsible choice for your child and for future generations.
In a world of Fast fashion and constant consumption, FUB offers an alternative: clothes designed to last. The mission to create timeless styles that can be worn season after season underscores a vision to reduce waste and promote a more conscious consumer culture. The durability of FUB's clothes means they can withstand countless washes, play and fairy tale without losing shape or colour, making them a financially sound and sustainable investment for you and your family.
How to get offers on FUB
Do you want to dress your child in stylish and comfortable FUB clothes at an even more attractive price? You can benefit from keeping an eye on our FUB sale category, where we are constantly updating with discounted items. It is the perfect opportunity to find FUB baby clothes, FUB cardigans, FUB beanies and others popular FUB items at advantageous prices. You can benefit from clicking on our special page for FUB sale, where all the great offers are collected.
Another great way to stay up to date with the latest offers and promotions is to sign up for our newsletter. As a subscriber, you will receive notifications directly to your inbox when there are special FUB offers, including FUB baby sales or FUB knitted on sale. It is an easy and convenient way to ensure that you never miss out on a great deal and are always among the first to access exclusive discounts and benefits.
You can also follow us on our social media channels to get the latest news and offers. Here we often share information about upcoming sale, new collections and special discount codes. By being active on our social platforms, you are always close to the best opportunities to buy FUB children's clothing and others favorites at advantageous prices, and you can be inspired by styling options and collection news.